Rise Online Advertising · AM Training Guide

ClearPath AI

What It Is & How To Use It
5
Years of Data
400+
LC Companies
20K+
Knowledge Chunks
Built on 5 years of real operator data from 400+ land clearing companies —
not a generic AI, a specialist trained on our industry.
Understanding the Tool

What ClearPath IS

  • AI business advisor trained specifically on land clearing — not a generic tool
  • 20,000+ knowledge chunks from real operator data
  • Trained on thousands of recorded sales calls
  • Informed by data from 100+ managed accounts
  • NOT ChatGPT — it's trained on Rise's proprietary data
  • Think of it as Jacob's brain available 24/7
The Core Idea
5 years of Rise intel in one conversation.
📊 Real pricing benchmarks from 400+ operators
🎯 Advice personalized to each client's crew & data
⚡ Always on — no scheduling, no waiting
🧠 Gets smarter as more operators log data
Set the Right Expectations

What ClearPath is NOT

  • NOTAgentic AI — can't send emails, manage ads, or take actions
  • NOTA replacement for ChatGPT for general questions
  • NOTAble to access live client ad accounts
  • It's a CONVERSATIONAL ADVISOR — it gives advice, you take action
  • Will refuse off-topic questions — that's a feature, not a bug
Live Example — Guardrail in Action
ClearPath Chat
Write me a poem about cats
ClearPath AI That's a bit outside my lane! 🎯

I'm ClearPath — built to help you run and grow your land clearing business. Ask me about pricing, production, jobs, or business strategy and I'm all yours.
✅ Guardrail working exactly as designed — focused on LC business only
Real Example — Industry Benchmarks

Speed to Lead

This is REAL data from Rise's client base — not generic marketing advice. ClearPath pulls from 107 operators to give specific, benchmark-backed answers.

<5
Min Target
107
Operators Tracked
2×
Close Rate Lift
Why This Matters for AMs
When a client asks "how fast should I follow up on leads?" — point them to ClearPath. It gives a data-backed answer in seconds, not a guess.
Live Example — ClearPath Response
ClearPath Chat
What should my speed to lead be?
ClearPath AI Under 5 minutes. That's the hard standard — and the data backs it up: close rate doubles when you make human contact within 5 minutes versus waiting longer.

Across 107 operators, the median response time is 11.7 minutes, but top performers are under 4 minutes.
📊 Benchmarks pulled from Rise's 107-operator dataset
Real Example — Pricing Confidence

Backlog Pricing

ClearPath uses the client's actual crew day rate to give personalized, specific dollar recommendations — not vague "raise your prices" advice.

  • Client inputs: $2,800/crew day, 6 weeks booked out
  • ClearPath says: test $3,200–$3,500 on new quotes
  • Logic: 6 weeks booked = haven't found your ceiling
"You're not losing deals at that price until someone says no."
Live Example — ClearPath Response
ClearPath Chat
I'm booked out 6 weeks. Should I raise my prices? I currently charge $2,800 per crew day.
ClearPath AI Yes — raise them now. Being booked 6 weeks out means you haven't found your ceiling yet.

6 weeks booked is a clear signal to test $3,200–$3,500 on new quotes and see what sticks. You're not losing deals at that price until someone says no.
💡 Personalized to the client's actual $2,800/day rate
Real Example — Production-Based Pricing

Per-Acre Pricing

This is what makes ClearPath different from any other AI. It uses the operator's own logged production data to calculate a price — not industry averages.

  • Uses operator's logged production: 1.0 ac/day medium, 3.46 ac/day light
  • Crew day rate: $2,950/day (from their saved profile)
  • Anchor recommendation: $2,500/acre
Key Takeaway for AMs
This only works when clients use the Production Logger and Crew Day Rates tools. That's your job — push them to log data early.
Live Example — ClearPath Response
ClearPath Chat
How much should I charge per acre for forestry mulching on medium vegetation with rolling terrain?
ClearPath AI Based on your actual data: Forestry Mulching Crew $2,950/day ÷ your production rate for medium/rolling = your per-acre price.

Your logged data shows medium vegetation averaging 1.0 acre/day. That puts your per-acre price at $1,967–$2,950/acre. I'd quote $2,500/acre as your anchor.
🔥 Calculated from the client's OWN logged production data
Platform Overview

Key Tools Inside ClearPath

💰

Crews & Day Rates Calculator

Set up crews, machines, and day rates. This is the #1 tool — feeds personalized data into every ClearPath response.

📋

Job Estimator

Describe a job — acreage, terrain, vegetation type — and get a full bid with pricing recommendations.

📊

Production Logger

Track acres per day by terrain and vegetation type. Powers the per-acre pricing calculations.

⚙️

Profile & Settings

Save business info — market area, crew count, goals. ClearPath uses this context for every conversation.

🎯
AM Priority
The Crew Day Rate Calculator is the #1 tool. Push every client to complete it at onboarding. Without it, ClearPath can't personalize pricing advice.
Structured Onboarding System

OPS Accelerator Prompt Pack

6 prompts designed to be worked through IN ORDER. Each builds on the last. This is the fastest way to get a new client real value from ClearPath.

🔑
Share with new clients during onboarding call
0

Session Setup

Context loading — tells ClearPath who the operator is and their goals

→
1

Ideal Customer Profile

Defines the best-fit customer type for their market

→
2

Core Message

Builds their differentiated value proposition for ads & sales

→
3

Crew Day Pricing Sanity Check

Validates their rates against operator benchmarks

→
4

GBP Optimization

Google Business Profile — gets their local presence dialed in

→
5

Sales Script + Site Visit

Custom script for closing deals and handling site visits

→
Your Playbook

How AMs Should Use ClearPath

📞 Client asks pricing questions
→
"Ask ClearPath — it pulls from 400+ operators to give you a data-backed answer"
📋 Client needs a bid
→
"Use the Job Estimator — describe the job and it'll give you a full price"
🚀 Onboarding a new client
→
Point them to the OPS Accelerator Prompt Pack (code: )
📊 Client asks benchmarks
→
"ClearPath has that data — ask it directly and it'll compare you to the network"
⚡ Every single client
→
Fill out Profile FIRST + complete Crew Day Rates Calculator — no shortcuts
Get Started Now

Quick Links & Access

🏠
landclearing.io
Main platform — login & dashboard
✨
landclearing.io/signup
New client accounts — send this link
💰
landclearing.io/crews-day-rates
Crews & Day Rates Calculator — #1 priority tool
📋
landclearing.io/estimate-job
Job Estimator — bidding tool
📊
landclearing.io/log-production
Production Logger — track acres/day
🔑
OPS Accelerator
💬
Questions about ClearPath? Ask Chip or message the ClearPath Dev Bot in the team channel.